so you like to craft. . . . but are you ready to sell?

by april on June 26, 2012

in biz advice,crafts

biz advice marine parents blog shop

i’m fairly confident that every person has a crafting bone in their body — it may be a small bone…. or maybe like me, it’s more like several bones all linked together to make up an entire crafting limb {have i gone too far with this metaphor??}.  while some may say they have grand ideas but no creative means to make the item, i think it’s just a matter of finding what medium tickles your creative funny bone {ok seriously…. i should stop}.  once you find that happy place in crafting {happy place being where you love what you are making & you’re making it well}, then girl, i have one question for you:: why aren’t you making money from it?

there are different levels at which you can sell — just for fun or as a means of solid income.

i started out selling on etsy almost two years ago just for fun — a way to have a little extra spending money for hair bows, cloth diapers or other random things.  i was a hot glueing machine & i was somehow coercing caleb to sew wet bags that i listed at a super low price which probably cost us more to make than anything else.  but i was so eager to sell, so eager to create.  i didn’t sell much, because i wasn’t really making products that were worth much — i wasn’t ready to sell as a business.

when i ran out of materials to make fabric covered wipes cases & sophie leashes {& finally caught on to what caleb was teaching me behind the sewing machine}, i changed my direction of creativeness towards items that more people could use — zipper pouches, camera strap covers, knotted necklaces, toddler backpacks.

i changed the way i photographed products, how i marketed myself & my shop, started advertising & really got serious.  because when i found out i could actually make some cash selling little things for five bucks here & there, i figured why couldn’t i sell even better items for twenty bucks & really make some money?  now we’re talking!!!

once i started pricing for profit, expanding my inventory {from a meager 15 items to my now 150+ individual listings} & keeping a budget for my shop like a real business would, then i finally had my aha! moment — i found my niche, sold my products to customers i loved & became a legitimate business {with a license, permit & registration, thank you very much!}.

it took me close to a year to figure out what side of selling i wanted to be on.  for some it takes no time at all, they are ready to be a business immediately.  for others, it takes much longer.

here’s my advice:: sell at the level that you are comfortable with & what your lifestyle can handle.  the beauty of having your own shop is that you can change your mind whenever you want — sell more & work towards being an online business or take it all down a notch & create more as a hobby.

so the pros & cons of each side of this selling matter….

selling for fun / as a hobby….

  • pro:: there’s no real commitment.  you can list & sell items when you have time or feel ready.
  • pro:: it’s 100% fun — you have zero stress about what bills you can or can’t pay during a slow month.
  • con:: you really aren’t making much money — and whatever cash you are bringing is usually just goes right back out to frivolous things you may not really need.  {read:: you don’t have much to show for what you sold.  but since you aren’t running your shop as a business then this doesn’t really matter much!}
selling for income….
  • pro:: well, duh — you have good money coming in!
  • con:: you have to work hard for that money — & by hard i mean harder than you’ve ever worked before.  you have to get your name out there, market & advertise your butt off & work crazy ridiculous hours {maybe you have a full time job in “the real world” or *ahem* a toddler that keeps you busy during the day time hours}.
  • pro:: you are your own boss!!!
  • con:: you are your own boss…. which means you are also the creative mind, work horse, stock room worker, media assistant, janitor + more.  there is no rest for the weary here.
  • pro:: no matter what, it’s all worth it.  you are putting 100% of yourself out there & getting 110% back {hey, that’s interest!}.

 

♥ ♥ ♥

 a small bit of homework….

take this lesson a step further & think about how you are selling your product.  what are some of your personal pros & cons — if you’re selling as a hobby, are you feeling ready to leap more towards a business?

if you aren’t selling right now, write down a few reasons why you might consider selling your creations.  would you start out as a hobbyist or dive in head first as a indie biz owner?

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{ 7 comments… read them below or add one }

1 Savannah June 26, 2012 at 11:39 am

Thank you for this post!
I’ve been thinking about opening an etsy shop for a week now!
I’m a soon to be stay at home mommy and so this mind of mine has been brainstorming like crazy!
I’ve just ordered some materials to hopefully create wonderful product.
We shall see where my creative juices take me!

Have a wonderful day! – Savannah
http://www.savannahsalinas.blogspot.com

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2 april June 26, 2012 at 2:55 pm

that’s awesome, savannah! it’s so much fun to create & even better when it creates a profit for you!

i have more posts coming that will be of help as well :] let me know if you have any questions — they may turn into a new blog post to help others also!

xo
april

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3 liz June 26, 2012 at 5:05 pm

I absolutely love everything in your shop. Love these posts. Just found your blog a few weeks ago. I’m starting out and am completely stumped how to go about registering and getting a license and all. can you post any tips and steps you took to do that? I don’t know where to begin!

Thanks!!

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4 april June 26, 2012 at 5:42 pm

yes — it’s actually on my list on how to get your biz “legit” :] it will probably get posted in the next few weeks!

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5 Marah June 27, 2012 at 5:13 am

i’ve always wanted to have an etsy shop. you know i love sewing and crafting. but my problem is that i hate making more than one thing. after i make one dress, i don’t want to make it again. i want to make a bag. i guess i need variety! :) plus i have NO extra time. if only there was about 5 more hours in the day where kolt napped and i could just sew and craft! hehe.

so, i think very highly of you ladies that can do “mass” sewing of products, because i just can’t handle it!

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6 Jacky {The Sweetest Petunia} June 27, 2012 at 8:14 am

I would looove to sell more from my shop, but I really don’t sell much… I’m not very good at getting my name out there + marketing. :( Hoping to do better in the future!

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7 Veronica March 4, 2013 at 3:03 am

Hi April! I have been following you on IG, FB, and Etsy! I just got the chance to come take a glance at your blog and I love it! I particularly love this post. I’ve been making bow and headbands for a few years, just for fun. Well one of goals was to really take my craft seriously and make some real money! So far, it’s been going really well! I love all your advice here and will for sure be looking into some of your tips! I do have a question, how do you suggest one become more ‘known’ via IG?? It’s such an AWESOME networking tool and I’ve have purchased SEVERAL things through IG and would love to be one of those shops, like yours, with a huge product following. Any tips?!?

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